All companies have to change the way they do business from time to time if they intend to serve their customers in the future and not just today. Technology, methods of production, customer demands and many other things change that require a business to adapt if they intend to stay in business.
One area that we have had to greatly improve upon in the 14 years that we’ve been direct-marketing meats is customer convenience. Recently I looked back at some customer emails from around 2008, and several things were evidence of how difficult it was for customers to actually purchase from our farm back then.
For example, up until 2014, to place an order with us you had to email us what you would like. Then we would try to assemble it and almost every time we would have to inform you that at least one thing you wanted was not actually in stock. This created a convoluted back-and-forth that could get very frustrating, so only the most dedicated customers would actually stick with us for more than a couple orders.
Another example is delivery. While Home Delivery doesn’t work for everyone, we think it is a great step in convenience for most customers compared to meeting in a parking lot or travelling a long way to pick up here at the farm. Today, we offer Home Delivery with our van to around 150 zip codes in the Carolinas, and with our UPS Eligible products we can serve over 15 states in the Eastern U.S!
Another thing that we’ve greatly expanded on is our product offering. When we first started in 2007 we just offered beef, thus the web address, watsonfarmsbeef.com. (We recently were able to acquire the web address watsonfarms.com, which now points to our existing website.) But since those early years we have added a myriad of products. The first of which was pasture raised pork, then chicken and eggs. More recently we have added staples like milk from a local dairy and also goat cheeses, honey, pecans, grits and cornmeal. We hope to continue adding items like these to further become your one stop shop for local, wholesome foods.
So like last week, we want to again extend the invitation to you to suggest new products or new ways that we can be more convenient for you. Just use the button below to head over to a short form to submit your suggestions.
So to wrap up we want to say thank you to all of our customers, especially those who have stuck with us through the times when we were working toward better ways to serve you. We continue to do so, and we hope you will stick with us in the future as well. When farmers and consumers are committed, we truly believe that we can greatly change our food system to one that enhances the lives of our communities, soil, and animals.
Continue reading Thanks for sticking with us! – Pasture Posts #42