Here’s the weekly roundup from Watson Farms and your direct connection to your farmer. Enjoy the latest edition of Pasture Posts!
Looking Back
About 5 years ago we had a problem. Despite our efforts to grow our meat business, it just wasn’t taking off like we wanted and needed it to.
We had many of the components in place for growth such as:
- farm equipment for producing forage for our grass-finished beef
- walk-in freezers to store our pastured meats
- plenty of cattle on grass gaining weight everyday
- a website where customers could learn about us and place an order
- as well as a fledgling home delivery business
We had a good number of dedicated customers, some of which are still with us today, but in order for our meat business to become more than just something on the side, we needed our order volume to grow by about 7 – 10x.
As I looked back at some of my photos from about five and a half years ago, I came across the ones below of a group of cattle that we had retained for grass finishing. We were forced to sell this group through a conventional channel because we simply didn’t have the demand for them in our fledgling direct-to-consumer meat business.
Continue reading Pasture Posts #155