Farms you can visit
Consumers like you are inundated with advertising and pitches of all sorts from large companies begging you to purchase their meat by offering gimmicks such as ground beef for life, free ribs, free rib eyes, or free shipping. We all know nothing is actually free, and that the cost for these “free” things are built into the other products being sold.
These companies also go to great lengths to make sure that their products are third-party certified which we discussed last week. You will typically see on their customer-facing content a lot of buzz words such as regenerative, non-GMO, heirloom breeds, and so on. While these claims are definitely true for many of these companies, in our opinion nothing is better than a direct connection with the farm and the consumer.
This is one reason that Watson Farms has purposefully steered clear of some wholesale opportunities through the years, and made a conscious effort to better serve the consumer directly. Many of these buzzwords have good practices behind them, but many of the certifications don’t actually cover the important parts.
So if we put all the fancy wording, incredibly large ad budgets, and highly paid P.R. and design teams aside, there is at least one thing that these fast-growing startups (often with venture capital backing) can’t usually contend with: the ability for the consumer to visit the farm.
We feel like this direct connection between producer and consumer is the Holy Grail of eating better. We love connecting with and getting to know you, and we hope that you enjoy connecting and learning about us as well. Nothing excites us more than a new 5-star review. To us, that is worth far more than any third party certification.
This is one reason that we opened our on-farm store where customers new and old can come by and enjoy the scenes of the farm while picking up food that they can have confidence in. Take a look at this video from Kelly showcasing our new store!Continue reading Pasture Posts #22